According to Google the defintion of Contrast is the state of being strikingly different from something else.
In this podcast I talk about the power of contrast and the impact it has on your book cover design.
Why is contrast important?
Contrast makes things that normally wouldn’t stand out, stand out. For example, if you have a purple book cover, then a great color that would match up with it would be like yellow/orange. The idea is to have visuals that are eye-catching to the retina and make sense naturally. So if you don’t know where to start you can always look at the opposite end of a color wheel to get a better idea of what your books contrasting color is.
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