With thousands of books both online and off-line you’re going to want to catch the attention of as many readers attention as possible. There’s lots of competition so naturally if you’re a self publisher each aspect and element of your book needs to come off as professional.
1. Print the script and keep it old school
There’s something with having things in physical form that makes them easier to understand and decrypt. If you have yet to do it try printing your books manuscript and editing it on paper. I know computers are great and all but trust me this is really going to help you find any errors you might have missed.
By going through and reviewing your book this way you’ll be able to check things like margins, chapter headings, word placement within the bulk of your book, and other things that really only appear in front of your eye when its on paper just like how your book will be when it’s printed at the end of the publishing process.
2. The readers before the readers
It’s advised that you get a group of beta readers together to go over your book and read it through. I mean you can simply have friends, family, or an open group of people to go over and critique your book for one last check before you finally publish it. Trust me it’s important that you do this, I can almost guarantee they’re going to find something that you missed.
Imagine this you just published your book, all the contents been put together, you sold a few copies, and then bam you get an email saying I seen “blah blah blah” on page 45 that is phrased incorrectly in your book. Now this is impacting your time because you have to go all the way back into what you’ve written, rewrite it, and so on, either way it’s a mistake that can happen and it’s best to avoid it happening period because it definitely doesn’t make you look professional. So when I say “the readers before the readers”, please don’t miss this step.
Having a blurb on the back cover of your book is important. Not only does this let the reader peek into what your story is about, it is a professional attribute that tons of authors are incorporating on their book cover designs because it works. The industry standard for a blurb is around 100 to 180 words, so you don’t need to go writing something superlong, keep it short, concise, and reveal just a little bit of your book.
If you don’t know where to start my suggestion would be to look at a few other books that you have lying around the house. Don’t have any books at home? Go to the library, go to the bookstore, look on Google images, do whatever you have to do to get a better idea of what it looks like to be a best-selling author. These things are easy to do and easy not to do. By missing out on a small step or piece of content that is crucial can really have an impact on sales. You also find that a lot of books accomplish this by briefly introducing the primary protagonist with something that correlates with their mission in the book.
4. Testimonial Gold
A testimonial on your book is going to have a huge impact on the way it affects readers. This allows them to get someone else’s perspective and opinion on what your book has to offer. A good testimonial might sound something like this ” Wow, this book was so hard to put down, I finished it smiling.” or “Great story with awesome characters and amazing emotional connection.”.
I’ve had authors who want the testimonial on the front cover and authors want the testimonials on the back, both of them do great as long as you have a testimonial somewhere on your book cover design. Testimonials come naturally, you might get them from your beta readers, other authors, editors, or other people out there that have just read your book. What im trying to say is that testimonials are valuable proof, they are no doubt part of how you can increase the amount of books you sell.
5. Make it available
There are companies like Createspace, Smashwords, and many others that make it easy to have both your e-book and print version of your book both available to the public. I mean come on 50 years ago it was a lot harder to get a book published trust me, there were fewer resources, and Internet wasn’t even around.
How many of your friends have cell phones? Are they online? Then they are probably familiar with ebooks becoming increasingly popular, I mean your phone is an e-book or should I say has the capability to be one. If you have Internet access that alone gives you the ability to connect to the largest collection of books ever.
So get out there, make yourself available, publishing a book these days can happen in just a few clicks. Don’t get me wrong there will be work involved with the writing but if you like doing it why not do it to its fullest potential.
6. Gloss or Matte Paper
Gloss and matte book cover designs both do an excellent job at presenting your book, the price difference isn’t to big but it doesn’t hurt to learn a few things about each of them before you decide.
With a glossy cover the colors will likely pop more, the book will have a shiny fresh sheen, and will look exaggerated by reflecting light. A matte print is going to have a smoother feel, won’t reflect light, which in turn will still make for a great looking book cover. Either way the choice you make isn’t really genre specific its just another part of what you’ve visualized and made your book to be.
Hopefully by now you see where I’m going with this, when you’re self publisher it is you that decides the outcome of your book. With research, some confidence, and the strength to take action, there is no reason you can’t be selling thousands of books.
A readers imagination can be stimulated with a simple glimpse at the cover: that is why the book cover designer has such a great contribution in the process of creating a bestseller. Basically anyone can a write a book, but the question is how many people can write a ‘GOOD’ book or a ‘GREAT’ book. How would a book look if the picture would be out of their frames, the writing would not be aligned, rulers and borders would not be adjusted, and you will only see letters thrown on a page? That would definitely be a chaos and on one would bother to see if there is anything interesting about it. There are lots of books that just sit on a dusty shelf without being noticed for any other reason than the poor design. A good designer should make it really inviting.
When entering a library, books have little time to make an impression and that is why a book cover designer has to create that perfect package, the book has to stand out, to catch the eye, and make the reader want to pick it, and if it happens, the first step is made; then the result of the book designer should make the reader find the books cover pleasant and easy to read. The rest is up to what the writer has laid down in the paper. Cheap covers with an amateur look may keep a book on the shelf a long time before anyone touches the book that is why it is compulsory a good writer hands his book to a talented book designer who has creativity, experience, skills, software, and printing knowledge that will make a book stand out more than the others in the in the store or online.
The front cover presents the book title and the name of the author, lately golden letters and shiny covers are used so as to catch the reader’s eye in an instant. The cover is like a billboard, and the message of the book should somehow transpire at a simple glance. Also the cover should have a single focal point; there is no need to exaggerate. Bold letters are recommended for the covers, and the front should be legible. The author and the book cover designer should work together in creating a harmonious book. The writer should inform about what category of age the book addresses to, so that both artists could make the most of their creation. A bestseller book is always a mix of all these, because one without the other could make the book a simple one among many others.
A great book cover design can really sell a book. Ask an expert designer as these can be very difficult things to design. The art of a good cover design is to catch the reader’s eye and covey the content of the book with the image and the wording. So how would a book cover that is really hard to forget be unique, be creative and stand out from others. Don’t forget, you are silently capturing your audience. Therefore, a correctly designed cover is essential. Consider that the image can be part of the big impact on why people read your book and would you have thought that sometimes it can be the cover that draws them to the book.
Few people think about how a book cover comes to life. A great design will be effective and a successful cover, their are professional book cover designers that are more than qualified to work through this process and produce a memorable and outstanding cover. Your designer should know some the content of the book and the genre. This will allow them to set the mood and the characters that need to be portrayed. A correct book cover design will have your book standing out from the crowd and will work in a way that will benefit you. With high levels of creativity and a passion for what they do they can give any book that dynamic feel. Always remember a picture says a thousand words and with a readers visual imagination they decide if it is something they would be interested in reading. Therefore you have to get it right the first time. From simple design to bespoke design, book cover designers work closely with you to ensure they are capturing the image you want to portray.
So what are your choices when creating a book cover design, remember you want to get your book noticed, working with an experience team can help; they have access to great minds, the technology, and have proven their skills many times before with leading authors. There are many different approaches to design work so this needs to be considered carefully. Studies have shown that the average person looks at the cover for 5 seconds and an additional 15 seconds reading the synopsis before deciding if this is something of interest to them. Take time window of opportunity to sell your book, but remember this time is limited so you need to be making a lasting impression. The book cover decides the general feel of the book, it tells the readers about what they might come across within a potential buyer to actually purchase the book and begin reading.
Stand out from the crowd with an eye-catching book cover design that will catch your readers attention.